Islamorada

In these days of Jihadi terrorism, one might be excused for doing a double-take at adverts for this Florida town:
Islamorada, a "Village of Islands," is an incorporated village in Monroe County, Florida, on the islands of Tea Table Key, Lower Matecumbe Key, Upper Matecumbe Key, Windley Key and Plantation Key in the Florida Keys. The village was incorporated on November 4, 1997. Prior to this date, Islamorada was only considered to be on the island of Upper Matecumbe Key.... The name Islamorada, meaning "purple island", came from early Spanish explorers in the area. Its pronunciation has been Anglicized to aisle-a-more-AH-dah. ****All perfectly understandable,but one can't but marvel at the question: good for business or not? Or, is there a niche business here? ****